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Social Media Transformation at
Oxford American
Social Media Transformation at
Oxford American
I've engineered a comprehensive digital transformation that has dramatically amplified our online presence and engagement. Through data-driven strategy and creative storytelling, we've achieved remarkable growth across all platforms.
Key Performance Metrics (2023-2024)
Key Performance Metrics (2023-2024)
42.1% increase in total audience reach
38.5% increase in page/profile impressions
10% growth in Instagram following
12.6% year-over-year increase in new follower growth rate
Ad Campaign Performance
Ad Campaign Performance
Generated 2.2 million impressions
Achieved 8¢ cost-per-click (CPC)
Industry average: 60¢
87% more cost-effective than industry standard
Maintained 2.02% click-through rate (CTR)
Industry benchmark: 1.4%
44% higher than industry average
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