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Research
Social Media Analytics
Social Media Analytics
Conducted comprehensive social media performance analysis for Young Democrats of Arkansas, producing detailed quarterly reports that tracked engagement metrics, audience growth patterns, and content effectiveness across Instagram platforms. Analyzed three-month performance data revealing exceptional organic growth (+126.3% content interactions, +82.7% views, +67.1% reach) and improved engagement rates from 14.07% to 19.05%, demonstrating successful content strategy optimization. Synthesized complex analytics data into actionable insights for leadership, identifying key performance drivers including 100% organic growth achievement, optimal content mix strategies, and sustained audience engagement trends.
Clayborn_SocialMediaAnalytics (WorkSample6).pdfLegislative Brief
Legislative Brief
Produced a targeted analysis for a state agency director on HB1544 (2023), with the explicit objective of stopping a proposed language change from “rural” to “underserved” in medical workforce scholarship policy. Synthesized statutory definitions, health system data, and workforce projections to demonstrate that broadening eligibility would undermine the program’s original intent: directly addressing rural workforce shortages and the structural barriers facing small Arkansas communities.
Clayborn_Legislative(WorkSample4).pdfImpact Study
Impact Study
Conducted and led a mixed-methods impact study evaluating interest and barriers to study abroad programming at a rural community college in Arkansas. Designed qualitative surveys and focus group interviews, analyzed responses, and synthesized findings to identify key drivers and limitations—including cost, outreach, and cultural awareness—for student participation. Produced actionable insights to inform program development and address inequitable access to global learning opportunities for place-bound, under-resourced student populations.
Clayborn_ImpactResearch(WorkSample5).pdfPage updated
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